Instagram Just Got an SEO Upgrade—Here's How to Get Found on Google

 By Lisa Bean, Chief Executive Officer at Flourish

Okay—real talk. Google just made a big change, and if you’re a small business owner, you’re going to love this.

Your Instagram posts can now show up on Google. Yup. Your Reels, carousels, captions—they’re not just for scrolling anymore. They can actually help your business get discovered when someone types in “custom jewelry near me” or “cozy candle gifts for fall.” 👏

This is a big deal for anyone who’s marketing without a huge ad budget. Whether you’re a hairstylist, boutique owner, baker, esthetician, or local photographer—this update means your Instagram content is now part of your SEO strategy.

So, here’s how to make your Instagram content Google-friendly without it feeling like homework:

1. Stop Writing Like an Influencer—Start Writing Like a Search Engine

Don’t worry—I’m not saying be boring. I’m saying be clear. Think about what your dream client might type into Google. Then, use those words in your caption.

Example: Instead of: “Our fall collection is here!” Try: “Our new fall candle collection just launched—think pumpkin chai, cozy cashmere, and everything handmade in Vermont.”

You’re still being you, just more searchable.

2. Use That Name Field (It’s Prime Real Estate)

This little section under your @handle? It’s searchable now. That means if it just says your name, you're missing a golden opportunity.

Try: “Boston Balayage Specialist” “Handmade Jewelry • NH Based” “Organic Skincare • Esthetician VT”

Think of it as your quick elevator pitch—to Google and your next customer.

3. Alt Text = Hidden Magic

Instagram lets you add alt text to describe your image. Most people skip this, but it’s a sneaky-good SEO trick. You don’t have to go wild—just write what’s actually in the photo using clear language.

Examples:

• “Mini chocolate cake with raspberry drizzle on white plate”

• “Before and after balayage hair color by Vermont hairstylist”

• “Lavender soy wax candle in amber jar with cotton wick”

Simple, honest, and effective.

4. Choose Better Hashtags

Hashtags still matter—especially local and specific ones. Think about your product, your service, and your location.

Instead of #shoplocal or #instagood (what even is that?), try: #PortlandMaineFlorist #ChicagoBrandPhotographer #VeganSkincareLine #BackToSchoolHaircut #FallWeddingInspo #SmallBatchSoapCo

They’re not trendy—they’re targeted. And that’s what works.

Instagram isn’t just social—it’s searchable. With a few small tweaks, you can turn your everyday content into something that shows up when people are actively looking for what you offer.

And that? That’s gold.

If you're not sure where to start, or if your Instagram feels a little... lost in the feed, I can help. Flourish offers content planning, profile optimization, and social media strategy designed specifically for small businesses (the real kind—the kind juggling a million things and still showing up with heart).

✨ Tap that contact button and let’s get your Instagram working smarter—for search, for sales, and for you.

Keep blooming, Lisa 🌸