Why Google My Business Still Matters (and 3 Quick Fixes You Can Make Today) By Lisa Bean, Chief Creative Officer at Flourish

Lisa Bean
Jul 21
2 min read

By Lisa Bean, Chief Creative Officer at Flourish

If you’ve ever Googled “best iced coffee near me” or “hair salon open now,” then congrats—you’ve used Google My Business (GMB). It’s that little profile that pops up on the side with business hours, reviews, photos, and directions.

Now, flip the script: When someone searches for your business… what shows up? If your Google profile is outdated (or worse, nonexistent), you might be missing out on new clients, customers, and sales.

Here’s why your Google Business Profile matters more than ever—and 3 quick tips to make yours shine.

✨ Why Google My Business Is a Big Deal

Your GMB profile is often the first impression people get of your business. It’s like a mini homepage that shows up before someone even clicks your website.

📍 It boosts your local SEO 📍 It helps you show up on Google Maps 📍 It adds credibility with reviews and photos 📍 It gives customers quick info like hours, phone number, and services

And the best part? It’s free.

But only if you actually use it.

🔧 3 Quick Ways to Update Your Google Business Profile Today

1. Update Your Business Description with Keywords

Use clear, searchable terms—just like your dream client would type. Instead of: “We offer custom goods” Try: “We’re a gift boutique in Lebanon, NH offering handmade jewelry, soy candles, and local Vermont gifts.”

Short, sweet, searchable.

2. Add Fresh Photos

Google LOVES fresh content, and uploading new photos signals that your business is active and trustworthy. Upload:

A photo of your storefront
A few product or service shots
A behind-the-scenes moment or team pic

Bonus points if they’re seasonal!

3. Turn On Messaging

Let people contact you directly from your profile with Google messaging (it works like a DM). It’s easy to turn on and makes you super accessible for new customers who have quick questions—especially if they’re on mobile.

💡 Pro Tip: Let Us Handle It for You

If the thought of logging in and updating all this makes your head spin—we’ve got you.

At Flourish, we help small businesses:

Optimize their Google My Business listing
Add the right keywords and service categories
Keep everything updated, accurate, and on-brand

✨ Hit the contact button and we’ll make your Google profile look polished, professional, and ready to impress.

You’ve got a business to run—let us handle the behind-the-scenes.

—Lisa 🌸